Rationalle

The colour scheme I have chosen to abide to will be a very simplistic one consisting of mostly black. I aim to include black, grey and a piercing light blue colour. I may chose to add other colours in a very minimalistic way to add points of focus or highlight things that I want the audience to pick up on. This will help add to the freaky feel of the poster. It goes without saying that black is a colour that is stereotypically linked to horror movies due to its sinister, secretive and un-nerving connotations. I have chosen blue as a colour to incorporate in the colour scheme as blue is a colour with cold connotations and I plan to use this colour in the protagonists eyes to give them a piercing and scary look, as if to be almost possessed, capturing audience members' eyes vividly.

I aim to have the photograph of the setting dimly lit in very bleak and washed out colours enabling the text and photo of the protagonist to stand out. I aim to have the film name logo in a very impacting and unique font as I plan to contrast this with the rest of the text on the page to be very simplistic and easy to read and digest.

Looking into this, I looked at a few fonts that I found appropriate to my specific trailer, these three were my favorite:

The most appropriate font, I feel, is the middle one as I think it manages to capture the eery terrifying feel while looking professional and remaining easy to read. I absolutely love the third font as it connitates ghostly experiences and uncertianty yet I feel that it would not be particularly effective to use on my product as it can't be read as easy as the others and will not stand out.

 Predominantly in the website home page, I want simplicity to be key in order to maintain a professional look and feel to the promotion of my film. I believe that with horror movies, less is more as the lack of detail aids the freaky feel, vital to a horror movie. Speaking from personal experience, when viewing the Insidious movie website I really felt the discomfort and unease from the lack of content to the website homepage, which indeed drew me to the film; this is the effect that I would like my horror movie and its promotion to have on its viewers. Teenagers, generally speaking are active thinkers with the thirst to put their own conclusions and ideas into things. I think the simplicity of my product will fit in perfectly with the target audience as it will give the chance for teenagers to interperate what they like from the promotion adding their own perspectives and conclusions into the film. This will help a more personal attachment to be made between the audience members and the film helping them become more drawn it and effectively more attracted to going to view the film. The protagonist being a teenager and placed on the front of the poster will also help draw teenagers in as they will feel like they can identify with the character and extract elements of them that they can relate and see in them selves, again helping them to feel a personal connection to the film.

I aim to include quotes from reviews in both the film promotion poster and the website home page as I feel they are effective as they are a genuine response directly from those who have viewed the film. Along with the other elements, I believe the quotes will add an extra dimension to the promotion of the film, adding credibility. Adding links to the website home page will again help to expand the amount of viewers as they can discuss or view elements of the film through many social networking sites, raising awareness of the film.