Quantitative
In order to get quantitative data regarding horror movies, I created a survey containing vital questions that I thought would be important in helping me create my product effectively. I have an electronic and a paper version of the questionnaire. Below is evidence of the survey:
After handing out my potential target audience a copy of the questionnaire, I then emailed them the electronic version so that they can access the links to the trailers included on the surveys. Here is an example of an email I sent to a potential target audience member.
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