After completing my surveys and gathering quantitative research. It
was also important that I gathered some qualitative research to help me
with other elements and aspects of my product. I used my smartphone to interview a member of my target audience and find
out a bit more about their experiences with horror movie trailers,
websites and posters. I will then take this research and apply the
feedback to my product. Doing this will allow me to create are of a
similar attitude and context to that of those favored
by my target audience. I therefore found this element of research
incredibly helpful.
Above is a video of qualitative feedback I received when interviewing a member of my target audience. This feedback will help me when determining creative decisions in the construction and process of my product.
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